Click It or Ticket campaign to begin in Russellville May 23

By Chris Cooper - [email protected]

Working with law enforcement agencies across Kentucky, the Russellville Police Department will take part through heightened enforcement activities in the “Click It or Ticket” traffic mobilization period, which will run from May 23 to June 5, 2016, to coincide with Memorial Day weekend.

This increased traffic enforcement is made possible through grant funding from the Kentucky Office of Highway Safety.

During 2015 throughout Kentucky, some 61 percent of traffic fatalities involved unrestrained drivers and/or passengers.

“The Russellville Police Department will be participating in this effort to save lives across the Bluegrass by ticketing unrestrained occupants, strongly encouraging reduced speed, and having zero tolerance for impaired drivers,” said Russellville Police Chief Victor Shifflett.

Additionally from May 27 through May 30, 2016, the Russellville Police Department will be conducting traffic safety checkpoints. The following locations will be possible checkpoint sites from 8 p.m.-2 a.m. during these dates: North Main Street, KY 100, US 431 North, US 431 South, US 68 East, US 68 West, US 79 North, and US 79 South.

Click It or Ticket is a National Highway Traffic Safety Administration campaign aimed at increasing the use of seat belts among young people in the United States. The campaign relies heavily on targeted advertising aimed at teens and young adults.

The Click It or Ticket campaign has existed at state level for many years.

The campaign began in 1993 when North Carolina Governor Jim Hunt launched the campaign in conjunction with a “primary enforcement safety belt law,” which allows law enforcement officers to issue a safety belt citation, without observing another offense. Since then, other states have adopted the campaign.

In May 2002, ten states with the most comprehensive campaigns saw an increase of 8.6 percentage points, from 68.5 percent to 77.1 percent, in safety belt usage over a four-week period.

Congress has approved millions of dollars in funding to be used in television and radio advertising at both the national and state levels.

By Chris Cooper

[email protected]

To contact Chris Cooper, email [email protected] or call 270-726-8394.

To contact Chris Cooper, email [email protected] or call 270-726-8394.

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