United Way of Southern Kentucky expands senior leadership team


United Way of Southern Kentucky announced today an expansion to the senior leadership team with the addition of Mandy Hicks as the Senior Director of Marketing and Communications. Hicks has been an employee of United Way of Southern Kentucky for over seven years originally hired as the Director of Volunteering and Brand Management before assuming the role of Director of Marketing and Communications.

Hicks is a graduate of Western Kentucky University with a Bachelor of Arts degree in Economics. While attending WKU, Hicks held numerous leadership positions in organizations, received the Kenneth and Maria McCann scholarship for excellence in Economics, and was inducted into the International Economic Honor Society.

Hicks brings more than 10 years of marketing and advertising expertise to the organization as prior to being hired by UWSK, Hicks was employed as a Brand Manager by Digital Design Advertising, a local advertising agency that worked closely with UWSK.

During her time with UWSK, Hicks was named into the 2013-14 United Way Worldwide Global Fellowship Program alongside a select group of 25 mid-level United Way professionals from across America and the world. Hicks has also received certifications in Leadership and Core Development in the Harvard Manage-Mentor Program through United Way Worldwide. Annually, Hicks leverages more than $100,000 in in-kind sponsorships and donations for UWSK as well as manages and recruits 1500+ volunteers.

In her new role, Hicks will be a key asset to the leadership team taking on more responsibility to enhance efforts to create sustainable change in our community while continuing to lead communications, marketing and brand strategy.

“Mandy is a consummate marketing professional. Her direction in building presence for the United Way brand in our local community has established United Way as the premier organization for affecting community change. Her vision and oversight of the communications plan for our new Community Impact platform ensured maximum coverage for the new work through multiple media outlets, which was foundational to the success of the new platform. Mandy’s contributions going forward will play an integral role in implementing the new business model.” said Debbie Hills, Chief Operating Officer for United Way of Southern Kentucky.

For more information on how you can make the choice to LIVE UNITED through giving, advocating and volunteering, log on to the United Way of Southern Kentucky website at www.liveunitedtoday.com.

For immediate release: January 6, 2016 Local Media Contact: Debbie Hills, Chief Operating Officer United Way of Southern Kentucky P: 270.843.3205 I dhills@uwsk.org

United Way of Southern Kentucky (UWSK) is a local, independent, non-profit organization that works to identify and address the issues that matter most, change conditions and improve lives in our community. United Way is focused on the building blocks for good quality of life – Education, Income, Health and Safety Net. Incorporated as a charitable non-profit entity in 1956, UWSK has long served a major role in the community by bringing people together to create opportunities that make a measurable difference in the quality of life for people where they live and work. The mission of United Way of Southern Kentucky is to be the leader in bringing together the resources to build a stronger, more caring community.

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