Fruit of the Loom, Inc., hosted its 16th annual charity golf tournament Sept. 19th at Crosswinds Golf Course in Bowling Green, KY. More than 135 Fruit of the Loom, Inc., vendors and employees participated in the event, which raised more than $60,000 for United Way of Southern Kentucky’s Imagination Library Program to provide books for local children.
United Way’s Imagination Library Program puts books in the hands of local children to assist in fostering a love for reading and therefore better preparing children for Kindergarten. All children from newborn to age five are eligible to register into the program in the county in which it is offered. Once registered, each child will receive one age-appropriate book mailed directly to their home each month until the age of 5.
“Fruit of the Loom is committed to supporting the communities in which our associates live and work,” said Rick Medlin, President and CEO, Fruit of the Loom, Inc. “The Imagination Library is one of many programs to improve educational opportunities for children in our community. We are proud to be associated with such a meaningful cause.”
The Imagination Library encourages early reading, which is essential for language and cognitive development in young children. Research shows access to age-appropriate reading materials in low-income households is severely insufficient. According to national data, 75 percent of children who are reading below grade level in third grade will remain behind in high school. In addition, children from low-income families are three times more likely to have dropped out of school or be unemployed by the ages of 16-19 because of the educational barriers they encounter. By giving children from all socioeconomic backgrounds the opportunity to develop necessary early learning skills, they are getting a boost towards lifelong education success.
“More than 600 children under the age of five living in southern Kentucky will now receive one book by mail each a month – free of charge to the family – as a result of the generous contribution from the proceeds of the Annual Fruit of the Loom Golf Tournament to United Way’s Dolly Parton Imagination Library,” said Steve Wallace, President & CEO of United Way of Southern Kentucky. “Fruit of the Loom’s commitment to supporting our local communities by improving childhood literacy has never been stronger, and we’re proud to partner once again with them on this important issue.”
For more information on how you can make the choice to LIVE UNITED through giving, advocating and volunteering, log on to the United Way of Southern Kentucky website at www.liveunitedtoday.com.
For immediate release: September 28, 2015 Local Media Contact: Mandy Hicks Director, Marketing & Communications United Way of Southern Kentucky P: 270.843.3205 I F: 270.843.3236 email@example.com
About United Way of Southern Kentucky
United Way of Southern Kentucky (UWSK) is a local, independent, non-profit organization that works to identify and address the issues that matter most, change conditions and improve lives in our community. United Way is focused on the building blocks for good quality of life – Education, Income, Health and Safety Net. Incorporated as a charitable non-profit entity in 1956, UWSK has long served a major role in the community by bringing people together to create opportunities that make a measurable difference in the quality of life for people where they live and work. The mission of United Way of Southern Kentucky is to be the leader in bringing together the resources to build a stronger, more caring community.
About Fruit of the Loom, Inc.
Fruit of the Loom, Inc., is a global pioneer, specializing in the design, manufacture, and marketing of a number of iconic family apparel, athletic apparel, and sporting equipment brands including Vanity Fair®, Fruit of the Loom®, Spalding® and Russell Athletic®. Each and every one of our brands practices the relentless pursuit of better, by striving to create innovative apparel and equipment that fits well, feels great and helps make amazing things possible. Fruit of the Loom, Inc., actively seeks ways to be best-in-class in social and environmental responsibility in the communities it serves around the world. Fruit of the Loom, Inc., is a wholly owned subsidiary of Berkshire Hathaway. For more information, visit fotlinc.com.