Shaker Village of Pleasant Hill, in Harrodsburg, has been selected as a founding member of Discovery Destinations, a resort collection developed by the world’s No. 1 pay-TV programmer, Discovery Communications.
Discovery Destinations features hand-selected Discovery-inspired vacations that encapsulate the spirit of adventure and thrill of exploration.
Shaker Village was selected along with three other sites as the debut collection of Discovery Destinations. The 3,000-acre Kentucky landmark’s revitalized programming, focusing on active experience and exploration, matches Discovery Destinations’ core elements of adventure, nature, science and animals.
“Shaker Village has done an incredible job of honoring the history and legacies of the Shaker community, while adapting to the new adventures travelers crave through unique, hands-on activities,” said Michael Mangeot, commissioner of the Kentucky Department of Travel and Tourism. “Discovery Destinations will place Shaker Village on a platform that is visible worldwide to help drive visitation and sustain their mission.”
The Kentucky landmark will be featured on discoverydestinations.com, as well as in program messaging, blog posts, message board promotions and ads on discovery.com and affiliate sites and social media channels. In addition to marketing and promotions, Shaker Village will be given access to partnerships the resort collection has with other organizations.
“This affiliation provides our guests with an unprecedented opportunity to discover the power of the Shaker story in new and engaging ways,” said Maynard Crossland, president and CEO of Shaker Village.
Shaker Village is a collection of historic Shaker buildings that includes overnight lodging, a restaurant, gift shops, a riverboat ride, 40 miles of trails, a nature preserve and a farm. It also serves as a venue for weddings, special events and weekend festivals.
For more information on Shaker Village, visit shakervillageky.org.
The Kentucky Department of Travel and Tourism is an agency within the Tourism, Arts and Heritage Cabinet, which promotes the Commonwealth as a travel destination. Tourism in Kentucky has an economic impact of more than $13 billion, supports 179,963 jobs and generates more than $1.37 billion in taxes.